In today’s tumultuous business climate it’s more important than ever for businesses small and large alike to find any competitive edge they can. Professional customer service, a complete understanding of the competition and sending birthday cards to clients can help set businesses apart.
So, why do birthday cards to clients matter?
To answer this question try putting yourself in the client’s shoes. A thank you card may not seem like a big deal, but who doesn’t like to be recognized and celebrated? Birthday cards tell the client, “You are important. You could’ve chosen to do business with someone else but you chose to work with me and I greatly appreciate it. I am invested in you and our relationship. Happy birthday.”
So many business today neglect to instill a sense of gratitude and thankfulness in their clients and partners. We’ve all had the experience of talking to a robot instead of a friendly and knowledgeable customer service person or dealing with someone at a big box store who isn’t invested in making you feel wanted or welcome. While many businesses have tried to save money by cutting corners on customer service make yourself stand out. A professional birthday card is a personal and professional way to help impress and retain clients.
Whitney Hammond is President of hammond.com and got his start in the greeting card business at the ripe old age of eight, selling holiday cards off the back of Boys’ Life magazine to friends and family. The little tike was hoping to sell enough cards to qualify for the neat prizes featured on the magazine’s back cover.
